Semper Porro BIC is a Business Improvement Consultancy based in Watford with the aim of helping local businesses to improve their processes to grow and increase efficiency.

As a start-up, the company needed help with creating their branding and website. When designing the logo, I wanted it to reflect the ‘Always Forward’ meaning behind the company name. This can be seen with the arrow pointing forwards and with the word ‘Porro’ meaning ‘Forward’ in bold. I chose this typeface because it embodies the friendly, yet professional approach that the business is looking to take. Additionally, I designed and created their website in Squarespace.

Website: www.semperporrobic.com